NEW PRODUCT DEVELOPMENT
Innovation is the lifeblood of an enterprise. First-to-the-market advantage of greater market share, brand equity, and revenue is achieved with cross-functional teams, which hasten innovation. Cross-functional or X-Teams transform a linear process into an integrative process. X-Teams successful in leveraging strengths and capturing the "voice of the customer" accelerate innovation and maximize the bottom line.
CROSS-FUNCTIONAL TEAMS, "X-TEAMS"
Cross-Functional, or X-Teams often out-perform their traditional counterparts. Components of X-Teams: External Activity, Extensive Ties, Expandable Tiers, Flexible Membership, Mechanism for Execution.
CULTURE OF INNOVATION
Creating a culture of innovation is integral to a thriving enterprise. Celebrating open ideation, futuristic and next generation innovation inspires success.